Outline
I.
Introduction
Thesis: A professional
sport’s team performance will create a noticeable difference in consumer
spending. Generally, as a team’s record improves consumers tend to spend more
money as well as if a team performs poorly consumers spend less. Despite
consumers shuffling their spending away from sports entertainment in down
years, consumers will increase their spending habits in times of success within
the franchise specifically playoff runs. This can be shown by the change in
consumer spending in the 2007-2008 Washington Capitals season, the 2006-2007
Pittsburgh Penguins season and a team’s poor performance negatively effecting
consumer spending can be shown by the 2006 and 2007 Carolina Panthers.
II.
2007-2008 Washington Capitals
A. Background
on team
1. Bottom
of league in attendance,
2. started
off season with worst record in NHL
3. Made improbable run to make playoffs.
4. Sell
out every single game now
B. Effect
on consumer spending
1. DC
residents increased spending on entertainment around same time as the Capitals
record began improving.
2. Consumer
spending decreased after season ended
3. Consumer
spending directly related to the success the franchise.
III.
2006-2007 Pittsburgh Penguins
A. Background
on team
1. Pittsburgh
had nearly the worst record in hockey multiple years in a row.
2. Little
to no interest in team
3. Talk
of moving to Kansas City
4. Drafted
Sidney Crosby, expected to as good as Wayne Gretzky
5. Crosby
named captain, Penguins make playoffs
6. Pittsburgh
agrees to build a multi-million dollar arena for Penguins afterwards.
B. Effect
on consumer spending
1. Crosby
jerseys were number one hockey jersey sold in Pittsburgh
2. Attendance
increased, Season ticket holder renewal increased
3. Pittsburgh
residents spent more money during the hockey season than before hockey season.
4. Spending
declined after season and did not pick up again until football season was
underway.
5. The
team’s success led to an increase in consumer spending
IV.
2006 and 2007 Carolina Panthers
A. Background
1. 2005
Carolina Panthers went to NFC championship game
a. All
games sold out, Merchandise sales were up
2. 2006
went 8-8
a. Games
still sold out, Merchandise sales went down
3. 2007
went 7-9
a. Games
did not sell out merchandise went down
b. Home
games were blacked out
c. Overall
consumer spending in the charlotte metropolitan area diminished.
4. Spending
was directly correlated with the team’s success and diminished when they
performed poorly.
V.
Conclusion
