Thesis statement: A
professional sport’s team performance will create a noticeable difference in
consumer spending. Generally, as a team’s record improves consumers tend to
spend more money as well as if a team performs poorly consumers spend less.
Despite consumers shuffling their spending away from sports entertainment in
down years, consumers will increase their spending habits in times of success
within the franchise specifically playoff runs. This can be shown by the change
in consumer spending in the 2007-2008 Washington Capitals season, the 2006-2007
Pittsburgh Penguins season and a team’s poor performance negatively effecting
consumer spending can be shown by the 2006 and 2007 Carolina Panthers.
Data:
Matt, I like your topic, especially since two years ago I did a study on whether or not the NHL lockout made the league more profitable, it did. I think looking at a broad range of sports may be difficult especially since some may be more popular in areas than others. For example the Cowboys are certainly more popular than the stars. So my suggestion would be to maybe focus on one sport instead of multiple.
ReplyDeleteAlso are you planning on using a variable for the city dimension? I think that even when the Rangers or the Knicks are having losing seasons tickets will still remain at high prices in the secondary market. Just a thought for you to look ahead with.
This is an interesting topic choice. I think it will be important to also look into what else is going on in the world during the time frames you choose, not just recession-wise but also other trends that people seem to invest a lot of money in, which may influence their decision to spend more/less money on sports.
ReplyDeleteMatt, both Andy and Kelly make great points, but I think you need to think about expanding your data set of teams in order to show good, bad, and mediocre seasons in order to have a relevant comparison. You need to focus your thesis statement more to show on what level you think spending will change (state? MSA? city? country?).
ReplyDelete